Michel Fortin The Success Doctor™ Attention: Marketers, Webmasters, Business Owners, Entrepreneurs, and Service Providers who wish to grasp the power of compelling copy.

Michel Fortin

Dear Friend,

......This is not a round table chitchat discussion or random BS-ing between friends. You'll hear hard-hitting how-to questions and answers covering every angle, trick, twist, and technique to writing cash copy like these 'celebrities' of the industry.

......These are the very best working copywriters in the world like...

• Bob Bly— Benefit from Bob's sage advice from over 20 years as a freelancer. Bob Has over 50 (paper and ink) books published and made over $500,000.00 last year. Listen as he breaks down the secret of the "4 U's" — the same formula he uses to write attention getting headlines that resonate with buyers making his copy irresistible. You can immediately apply this method to your own headlines to pull prospects deeply into your copy.
   

• John Carlton— Gives you the 10 most violated rules of effective copywriting. John is "The Ultimate Secret Weapon" who Jay Abraham, Dan Kennedy, Gary Halbert and others call on when they need answers. Avoid these 10 critical mistakes that kill your copy — mistakes even many pros make so you can stop leaving money on the table.
   

• Joe Vitale— "Mr. Fire" gives you the 21 most powerful copywriting rules of all time. He wrote a book on the subject. Here, he'll deliver the details and tells you how to write hypnotic copy that delivers sales.
   

• Maria Veloso— Hear Maria define once and for all, the difference between online and offline copy, why they're different and how to take advantage of those differences to get more sales. Maria was the head copywriter for the Internet marketing king, Mark Joyner for 2 years. Agree or not, she presents a persuasive argument.
   

• Alex Mandossian— Alex has helped his clients make over $183,000,000.00 in sales in the last 12 years because of the marketing conversion techniques he exposes here such as "Selling the ethical bribe."
   

• David Garfinkel— David demonstrates to you how 5 simple steps will make all your copy seem to write itself. Plus, an easy template method that will show you how to quickly outline perfect sales letters so they close the deal and get the check.
   

• Roy Williams — New York Times and Wall Street Journal multiple-best-selling author. Put "The Wizard of Ads" profound ideas and foundational steps to writing truthful advertising to work for you. Develop pile-driver sales messages that drive your sales copy deep into the reader, making you an unstoppable sales force.

......This isn’t your “normal” type of interview, where experts stuffily answer prepared questions. Instead, it’s actually a group of insiders spilling the beans on the most urgent and important topics any business owner could ever dream up. Freedom, RAW, and without a net.

......It’s like exactly like “bugging” fascinating conversations that can quickly and dramatically affect your own bottom line!

No Stone Unturned, No Question
Left For Later, It's All Here...

......This isn't a quickie product cranked out by a part-time marketer and thrown on the Web for automatic sales. "Million-Dollar Copywriting Secrets of The World's Greatest Copywriters" is the carefully crafted, encyclopedic "baby" from a working copywriter.

......This is where all the hired guns shoot off their mouths and deliver the real information about what's effective - what's working in the field today, why it works and how you can use it, too.

......The creator of "Million-Dollar Copywriting Secrets of The World's Greatest Copywriters," Dan Lok, is straight out of the school of hard knocks. He moved from Hong Kong to North America when he was 14 years old.

......He flunked English in high school and it was out of desperation that Dan's copywriting and marketing career was launched at age 19.

......Because there was a language barrier, people didn't trust Dan to write copy that would multiply profits and so he was forced to make a no lose offer to his clients - his techniques had to make them money or he didn't get paid. Dan quickly became known for his instantaneous, explosive, bottom line results...

What's So Special About "Million-Dollar Copywriting Secrets of The World's Greatest Copywriters"?

......Sometimes it seems as though just about every web site on the Internet is selling ebooks, tapes, courses, tele-seminars and everything under the sun related to copywriting.

......A lot of that information really is good. It's solid information I use to make many of my clients small fortunes, however...

......If you buy a variety of products, you're left to put the big picture together for yourself. Of course, if you were able to put the big picture together, you might not need an info product to help you in the first place.

......Dan assembles the big picture so you don't have to and gives you detailed insight into the world of copywriting he had to learn just to put food on the table. He wanted to expose to you, the same techniques that earned him the name, "The Copywriting Wiz Kid."

......Each of these tapes is like an advanced mini-seminar, packed with secrets and insights you will never hear about outside the company of the most respected copywriters on the planet. Sort of like “graduate school” for marketers who want to stay top of the game and get hip to the secrets that separate the boys from the men.

You'll Also Profit From
Interviews Featuring...

• Joe Sugarman — Once trained as a US military intelligence spy, let Joe tell you how he developed the power of his pen to build JS&A into one of the most successful, monster-hit, direct response businesses ever, by using psychological triggers.
   

• Randy Gage — "Emotional Cripple" to emotional copy superstar, Randy talks about how therapy helped him figure out what specifically propels people to buy, and how he designs web sites so, like him you can make sales every hour on the hour 7 days a week.
   

• Carl Galletti — Spits, sputters and finally speaks his secret for raising orders, not leads, to double digits. Usually, Carl only reveals this technique in his protégé course which costs nearly $5,000.00. Outside of his course, this is the only place I know of where Carl spills the beans on this confidential big money booster. Wait until you find out how simple to use this one is!
   

• Russ Phelps — Over 2 decades in the trenches writing space ads, radio spots, PR, TV, and more for over 600 clients. Russ has clients raving about 40%-300% increases in sales after Russ works his copywriting magic. You'll love (and profit immediately from) knowing how to create the "picture of pleasure" inside your prospect's mind.
   

• Jay Conrad Levinson — Best known for the biggest, blockbuster marketing book ever, "Guerilla Marketing," now in 39 languages with over 14 million copies sold. His marketing credentials go on and on, but more important, he lays out the 7 elements for an effective freelance copywriter's marketing plan, and breaks down the 10 steps to take to succeed with your Guerilla Marketing attack.
   

• Paul Myers— Listen to Paul's advice that a good copywriter can make even more money developing and writing copy for their own projects. In the beginning, you might need the $2,500.00 that a new copywriter gets for a sales letter. After you're established, you'll have the time and bank roll to back your own business like Paul does — "I fired all my clients!"
   

• Bob Serling — Gives solid instructions for new writers on establishing credibility in sales copy: "People think there's one way to market on the Internet... and that just isn't true." "There's just too much hype... the problem with screaming louder is that you become virtually unbelievable." Bob tells you how to be effective at making sales by writing credible copy and provides you with all the specifics so you can write more credible sales copy for yourself or for your clients.

......Plus, you'll be able to follow along, take notes and highlight important points because you'll also receive...

Complete Transcripts In TWO
Fat, Deluxe 3-Ring Binders!

......I can't possibly communicate to you the scope and importance of this project... These are the copywriters who, for decades, have left their competition pathetic and devastated in a trail of smoke and dust.

......Their methods are so finely honed and perfected, they'll work for anyone who uses them.

......I know, because I learned to write copy from many of these writers in the very same way you can. Just listen to the tapes or CD's, make notes and write, write, write, write, write.

......This truly is material I would have killed to possess when I was starting out.

......It’s like having the world's greatest copywriters looking over your shoulder, guiding you through the details of doing it all yourself.

......These interviews really are the only opportunity to hear these big guns tell you, step-by-step exactly what to do and write to close the biggest deals of your life and get the check - fast!

......It’s your ticket to front-row seat for the most exciting marketing show on earth.

Now It’s Your Turn To Use These Never-Before-Revealed, Tricks-Of -The-Trade To Push Your Advertising Results (Both Online And Off) To The Outer Limits Of Profitability - And Make Yourself A Small Fortune In The Process!

......Here’s a quick glimpse of what you’ll discover in the private copy of "Million-Dollar Copywriting Secrets of The World's Greatest Copywriters" Dan has set aside for you:

• Million-dollar, attention-getting secrets: How to stop people in their tracks and glue their eyes to your ad!

• The 8 biggest - and maybe most common - copywriting mistakes in the world! (I bet you’re guilty of this. Even the pros make these mistakes from time to time.)

• How to crank out cash-pulling sales copy that sells like crazy even on those days when your mind is completely frozen!

• The #1 secret used by professional copywriters to make millions of dollars - and how you can use it too!

• How to know BEFORE you start whether a project will be a mega success or a loser - and how to stop the losers dead in their tracks! (This secret alone can save you tens of thousands and thousands of dollars.)

• The greatest advertising secret of all time! (I can count on one hand the number of marketing “gurus” that know and teach this secret!)

• How to sizzle-up your ads, brochures, flyers & sales letters! (And leave your competitors scratching their heads!)

• A secret, almost automatic way to become a world-class copywriter in the fastest amount of time humanly possible!

• How to make your prospects virtually “dizzy” with information that they have no recourse but to agree with whatever you propose, without even seeing it coming. This is sneaky. Famed hypnotist Milton Erickson would have loved this.

• The $12,500 formula for creating cash-producing sales letters that work like magic! (A surprisingly clear and easy to follow, “express route” that saves you the extensive training and steep learning curve most copywriters have to endure for years -- before they figure it out!)

• Why exposing one or two flaws about your product or service will help shoot your ad's response through the roof… and the best way to reveal those flaws!

• The shocking truth about the single most important element of every sales letter… and how to use this fact to transform your results -- starting today!

• How to create a drop-dead, kick butt offer that is virtually guaranteed to sell like crazy (both on and off-line)!

• 3 time-tested, lightening-quick technqiues for creating bullet points that get your prospects’ hearts beating faster and, amplify their desire to the “got-to-have-it” level!

• How to create mesmerizing stories and scenarios that grab the attention of your reader, and hold him captive all the way to the order page!

• Slip these 7 forbidden hypnotic command precursors into your sales letter or email-- and people will feel compelled to do exactly what you say.

• How to use the ancient "Function of Seduction" secrets in your advertising to make people desperate to open their wallets and give you money! (It’s the amazing “lost” secret of all great salesmen and all intensely-successful, wealth-building marketing.)

• 9 magic keys that make your sales letters absolutely compelling - this one tactic alone could make you rich.

• How to close "high ticket" deals for obscenely-large amounts of money -- even in an ad where your prospect can’t see or hold your product!

• How to hit those magical “hot-buttons” with on-target sales copy that speaks to the heart! (You’ll gain trust quickly because your words will make prospects feel like you're a part of their close-knit group!)

• How to use a little-known technique to boost your direct mail response rate into double digits - this is a very successful technique Carl Galletti has used to get up to a 15% response. (The most amazing part of this technique is that the copy took all of 15 minutes to write but actually has little if anything to do with the response!)

• Direct mail alchemy: A little-known secret comparable to turning lead into gold!

• Forbidden psychological tactics that convert even the most blasé, apathetic, or just plain lazy prospect into an eager buyer who can’t send you money fast enough!

• How to get people to believe your claims even when they’ve never seen your product before… don’t know you… and your company has no proven track record! (Miss this and even the hottest prospects will flee your site without buying!)

• How to make the most money from your website (in a way you may never have thought of before)!

• 11 dark secrets of a copywriter who has forced to create successful ads... or starve! (Also affectionately known as “Gun To The Head Copywriting.” *groan*)

• How to use the no-hype, completely logical closing secret that makes people want to open their wallets and give you their money - fast! (It’s a shockingly simple “soft-sell” technique used by top copywriters to clinch more deals NOW!)

• The one ingredient you literally “drop” into your letter or order form that can triple your response overnight!

• A killer copywriting checklist and reminder "cheat-sheet" to bullet-proof your copy! (It’s like having the world’s greatest copywriters looking over your shoulder, correcting any mistakes, and giving you their top secrets for boosting response!)

• A "no-sweat, no-brainer" system for outselling all others who are promoting the exact same product that you are!

• One simple, yet explosively powerful marketing secret and 4 fast, easy ways to put it into action!

• UNCOVERED: A shocking breakthrough that can suck up cash like a turbo-charged industrial vacuum! (You’ve gotta see this to believe it!)

• Why almost everyone is dead wrong about creating highly profitable sales letters on the net… and how you can avoid the lies and turn your website into an automatic 24/7 cash machine!

• How Alex Mandossian makes 5-figure cash profits every month from a website that sells only one info-product! And how you can too!

• World's highest paid copywriters reveal how to make $100,000 or more a year as a hotshot freelance copywriter!

• Plus, hundreds of proven, hard-hitting copywriting secrets from the trenches where these techniques routinely bring in massive cash, day after day! (This is your open invitation to join these successful marketers by discovering real reasons why people buy!)
  

......PLUS, along with the 14, full-length interviews in "Million-Dollar Copywriting Secrets Of The World's Greatest Copywriters," I talked Dan into including these 5 additional bonus interviews for you.

• Free Bonus Gift #1: Michel Fortin — I'll tell you concrete steps to take to make your Web page sell — the same as if you were one of my top level clients who pay me $800.00 and up for a Web sales letter critique.
   

• Free Bonus Gift #2: Michael Masterson — Michael is a millionaire many times over. He is responsible for training more writers in his style of direct response copywriting than anyone else. Here's how to really make a bundle writing.
   

• Free Bonus Gift #3: Brad Petersen— Delivers the step-by-step goods on how to build a direct mail letter starting from how people read to the best fonts to use, how to put a twist in your headline so it stand out, writing for financial newsletters and how he sold millions of dollars worth of pool cues — so many his client couldn't keep up with the demand.
   

• Free Bonus Gift #4: Alan Jacques — Founded Business Breakthrough Technologies, Inc. A Canadian based direct response marketing firm that specializes in marketing financial and real estate seminars featuring Robert Allen, Robert Kiyosaki, Harry Dent Jr., Ted Thomas, Ron LeGrand and many others.
   

• Free Bonus Gift #5: Dan Lok - The creator of Quick-Turn Marketing and, of course, the publisher of "Million-Dollar Copywriting Secrets Of The World's Greatest Copywriters." Boom, boom, boom - Dan hits every critical process and procedure a business owner or marketer can take to make every marketing dollar an efficient marketing weapon: Back end, Cross selling, Up selling, Continuity programs, Special events, Endorsement marketing, and the list goes on. This is the core material in Quick-Turn Marketing that Dan charges upwards of $2,000.00 for. It's included here free.

“What Others Say About Dan and His
Marketing and Copywriting Abilities…”

“Dan Lok is to copywriting and marketing what Tiger Woods is to golf, or Donald Trump is to Real Estate! I have never seen anyone write with such impact. He has an extraordinary way of capturing people's attention through the written word. Dan knows writing AND he knows marketing. Most importantly, he is a man who can do exactly what he says he can do, do it exactly when he says he will - and do it with absolute integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has my highest recommendation." -- Frank McKinney “The World’s Premier Creator of Oceanfront Multi-Million Dollar Estate Homes” www.frank-mckinney.com Best-Selling Author, “Make It BIG!

"Daniel Lok tells you critical marketing facts that would take years to learn in the real world. He pulls no punches as he shows you clearly how to seriously increase your profits while sidestepping the many mistakes made by ordinary marketers. -- Jay Conrad Levinson The Father of Guerrilla Marketing www.guerrillamarketingassociation.com Author, "Guerrilla Marketing" series of books Over 14 million sold; now in 39 languages

“If you’d like to create a huge, electrifying surge in your cash flow, Dan Lok’s Quick-Turn Marketing is an absolute must! It is an encyclopaedia of specific laser beam strategies of how to market your business NOW. I highly recommend it!” -- Joe Vitale, world famous copywriter, best-selling author of the most influential books on marketing Spiritual Marketing, and Hypnotic Writing, and founder of the renowned The Hypnotic Marketing Institute.

“Daniel is truly a marketing wizard. He is my ‘secret weapon copywriter.’ I hire him to write sales letters for all of my products and services. $20 ebook, $200 audio program, $700 home study course and $3,000 coaching services. It doesn’t matter. Daniel seems to always find the right “offer” or “angle” or move these goods fast! On top of all his business smarts I have him on my team because he is hard working, reliable, full of integrity and cares about my work and his. These characteristics are a must for having him on my winning team. I highly recommend Dan’s copywriting and consulting services if you’re looking to skyrocket your sales, increase your response and crush your competition!” -- Ken Ballard, “Nation’s Strategic Mentor” Author of, Ways of the Wealthy Author of, The Insider Secrets to Turning Around Any Business in Any Economic Climate

"Dan, you’re amazing! I love your work! I’m so impressed with your wizard-like creative abilities! What you called “killer copy” is truly killer copy! I was fascinated reading it! Fact is…I know it may be my own product, but you wrote such a compelling sales letter that I even want to order it from ME! You’re first class!!!" -- Raymond Aaron Aaron.com Canada's #1 Business & Investment Coach Co-Author, Chicken Soup For The Canadian Soul Co-Author, Chicken Soup For The Parents Soul

"Daniel Lok is a lean, mean marketing machine!!! Half an hour consultation with Dan today has absolutely exploded my marketing paradigm! My business is now turbo-charged for success. Thank you Dan, the ideas that you shared with me today regarding marketing and copywriting have totally reset my thinking. I would venture to say a 300% increase in my business in the next 4-6 months is within reach and possibly downright conservative. Thanks Dan, you have made my day!" - Ted Schredd www.discoverfun.com Author of Gramma Knows the F Word Professional Member of the Canadian Association of Professional Speakers Featured on MTV, Mike Bullard Show and Vicki Gaberea

"We are a Canadian based direct response marketing firm that specializes in marketing financial and real estate seminars. We've marketed and produced seminars featuring Robert Allen, Robert Kiyosaki, Harry Dent Jr., Ted Thomas, Ron LeGrand, and many others. Sales copy/letters are one of the key ingredients to our marketing machine. Dan Lok is one of three copywriters I'd consider entrusting with our sales letters. The most recent letter Dan wrote for us overflowed our seminar seats in record time. Because of Dan's sales letter, we made $115,671.00 in 27 days! If you need a copywriter, you can't go wrong with Dan." DJ Richoux Business Breakthrough Technologies, Inc. One of Canada's Leading Direct Response Marketing Firms

So, All Together You Get 19 Insider Conversations With The Most Brilliant Copywriters On The Planet And 2 Hulking Binders of Transcripts Shipped to Your Door!

......If you were to pay the minimum consulting fee of just $500.00 per hour, the total value of "Million-Dollar Copywriting Secrets Of The World's Greatest Copywriters" would come to around $7,000.00. You can add another $2,500.00 for the 5 extra, full-length bonus interviews you'll be getting for a total fo $9,500.00!

......But you're not going to pay anywhere near that amount.

......When Dan asked me about pricing, I suggested that there were 2 ways he could go. He could either price high for profit in the short run, or price low to sell volume and get his name known. Since he's only a household name to copywriting industry insiders, he decided to price low and to your benefit...

......And since it's time to talk price, you have a couple of alternatives to this program you should consider if you want to create power-packed ads, brochures & sales letters that make money now...

......One, you could go to a seminar or boot camp. There are some very good ones around the country that start at around $5,000.00 and tuition goes up from there - plus travel expenses.

......The problem is, they usually focus on one specific area of copywriting like writing for the Web or direct mail marketing, so you would have to go to several just to begin to get the range of writing covered in these interviews.

......Option two, you could hire one of the top names to work for you, most of them start at $10,000.00 to $25,000.00. But again, you're limited to their specialty and their approach.

......First, let me remind you that you get a full year to decide with a no-risk, money back guarantee on everything in this package. In fact, Dan is bugging me to say something, but I'll "let" him talk...

Sincerely,

Michel Fortin