you'd like to learn how to make a ton of money in the seminar
business - WELCOME!
come to the right place!
would you like to make really serious money speaking in
front of groups, Now YOU CAN!
the last 15 years I have used seminars as my primary means of
generating cash and promoting myself and my services. YOU can,
perfected a system that anyone can use to make a boatload of money
promoting their own seminars and workshops. I'd like to share it
you have to do is follow the system.
5 Steps to Success as a Seminar Promoter
are 5 vital steps to success in the seminar business. You must
understand these, if nothing else, if you're to succeed in the
seminar business. Here they are.
#1: Understand that TR=SR+PS+CB.
seemingly cryptic formula is your key to success in the seminar
business. Total Revenue is equal to Seminar Registration plus
Product Sales plus Consulting Business.
people who do seminars don't understand this one.
seminar promoters understand this formula. Others do not. The
registration fees that you charge for the seminar is just one
element of your financial success.
real money comes from selling products and services to your
#2: Find and Work with Joint Venture Partners
biggest cost in promoting a seminar is marketing. The single
biggest cost in marketing your seminar is your promotional
strategy. Most people are still using direct mail. This is not
only archaic, but also bad for your bottom-line profits.
best way to get people to your event is to find joint venture
partners to help you promote the event. You do this by working a
"split" of the revenues with them. They mail to their
list and you give them 50% of the revenue.
your events that way makes your marketing efforts a strictly
variable cost. You only pay for the people who register.
increases your profitability by leaps and bounds.
#3: Always Deliver More Than People Expect
you do a great job at any seminar you promote, you'll be able to
sell them more products and services at the event itself.
also have people willing to come to virtually any event that you
offer them in the future.
critical factors will make this happen.
you need to deliver great content. You must do so in an
easy-to-understand way. I always recommend that people develop a
comprehensive outline. Shoot for 25 major topics with 4 subtopics
under each one.
the content for your event this way will insure people get a lot
of "take-home value" from your event. People are much
more interested in hardcore HOW TO DO IT information than WAR
STORIES that you can tell.
second factor is to give a good presentation. The key element to
making this happen is to be yourself. Be real! I call it the Oprah
been to hundreds of seminars and other events where the presenters
reeked of insincerity. It just won't work to accomplish your
# 4: Collect e-mail Addresses
if you had an in-house list of 50,000 people. That may seem
far-fetched now, but it won't in the near future (if you follow my
say you want to promote a multi-day bootcamp next January. All you
do is create a compelling e-mail and send it to your list.
that you haven't disappointed people up until that point, you'll
have a good chance of selling them on attending.
what did it cost you? Nothing but a click of your mouse and a few
hours of time to create the amyl.
this one concept and you'll be way ahead of most people.
#5: Create New Seminars to Sell Attendees
people come to a seminar, it tells you one thing. They like to
learn that way.
a successful seminar promoter you'll want to develop a number of
other related products to sell your attendees. But, never forget
that they first came through your doors via a live seminar.
like to learn using the same media.
people like to watch videos. Others listen to audiotapes. Those
who attend your seminars are expressing a preference for a LIVE
addition to other products and services, never forget to continue
selling them other seminars on related topics.
Don't Waste Your Valuable Time &
Money on Cheap Imitations!
are a lot of books and tapes out there on seminar promoting. I
know. I've bought most of them. My opinion? They're average at
reason? Most of the stuff I've seen is a lot of theory and very
little meat and substance.
true with my system. I reveal for you the exact system that I've
used to generate millions of dollars for my clients and myself
over the last 15 years.
is unfortunately NOT true of some of my competitors. Just check
out their guarantees to see how "confident" they are!
Use This System to Create Your Own
this comprehensive system, I'll lay out everything you need to
know to make big money in the seminar business.
see, the seminar business is a simple business, but it's not an
easy business. Follow my system as I detail it and you'll be
mega-successful. Follow another approach and you risk losing a ton
don't go out there and try to promote a seminar without getting
this valuable information. If you don't use this system, you're
apt to lose a lot of money you didn't have to.
system has been tried and tested in the real world over a 15-year
period. It works.
made the mistakes you won't have to. But you need to not only get,
but also USE my system.
Another Benefit of Doing Seminars
seminars are the only way I've found to get people to pay to be
prospects. This is true regardless of the field you're in.
matter what business you're in, seminars can also be a great
Three Parts to "The System"
are three parts to promoting any seminar, and therefore three
parts to my system.
you need to get people to show up at the event. This is the
marketing side of the seminar business. Many people think this is
all there is and they would be dead wrong.
you need to make sure you deliver the best possible seminar when
people get there.
you need to maximize the amount of product that you sell and the
consulting business you get.
system will show you exactly how to do each step with the maximum
effectiveness. If a system left out any one of these, it would not
Here's What You'll Learn in this
Comprehensive Three-Part System:
#1: Maximizing Seminar Registration: Marketing Your Seminar
- A comprehensive list of the
best and worst days and months to do seminars - do a seminar
on the wrong day or in the wrong month and risk losing a
- 5 tips to using e-mail to
generate seminar registrations that will increase registration
by a minimum of 35%
- 7 Deadly Sins to avoid when
doing your direct mail
- 13 key elements that must be
included on every seminar brochure or mailer that you create
- One simple thing you must
- Specific words to use when you
introduce yourself at your event to virtually guarantee your
- How to find and use guest
speakers to put an additional 30 - 40% profit directly into
your pocket with a bare minimum of effort and dramatically
increase the perceived value of your seminar
- 13 forms you must use to
ensure your seminar is a smashing success
- The only right way to use
postcard mailers effectively to promote your seminars
- Using "Hotlines" to
double or even triple your closing ratio with all those who
- When and how to effectively
use Trade Publications to promote your events
- When and where to use
Newspaper Advertising to promote seminars and how to correctly
design your ads
- How to generate a ton of Radio
interviews that will fill seminar seats quickly and cost you
- One simple trick that will
increase your registration at seminars by 27%
- Why you should always accept
checks at any seminar or event that you promote
- Why you should never give out
the exact times for various seminars and why
- The right way to handle
seminar registration to ensure the maximum closing rate
- How to price your seminar to
maximize your total revenue - miss this concept and lose a
huge amount of potential revenue
- Creating effective Bonuses for
attending your event that will have people signing up the
minute they hear about it
- Understanding the "heart
attack" registration curve in the seminar business and
how you can smooth it out
- Why you must audio and/or
videotape each of your seminars and how to do it
cost-effectively and still get great quality
- Why you must NICHE your
seminars to achieve the highest levels of profitability
- The right way to display your
products that you have for sale at your events (doing this
wrong will lose you a ton of money)
- Why you must have an 800
number to take registrations - if you don't, don't panic - you
can set one up cheaply and effectively
- Why doing continuing education
seminars makes sense regardless of how much experience and
expertise you have in your field
- Creating a title for your
seminar that will increase your response rates by a minimum of
- When and under what
circumstances you should PAY a celebrity speaker to speak at
- How to get guest speakers to
bang your doors down to speak for free
- Selecting the right location
for your seminar - doing this wrong can KILL your registration
- How to test a seminar for
under $200 and get incredibly accurate results and save
yourself money and aggravation
#2: Delivering a Great Seminar
- Designing your seminar itself
- key elements of creating a seminar that will have people
standing up and giving you a standing ovation at the end
- Creating effective handouts
for your seminar to make people feel like they got many times
their money’s worth
- The right way to use seminar
evaluations to generate a high percentage of valuable
testimonials and valuable participant feedback
- How and when to effectively
use breaks at your seminars (95% of all seminar promoters
screw this up)
- How to set up your room for
maximum effectiveness regardless of the number of people who
- Handling participants who
don't appear to be happy to reduce refunds and increase your
- Why you as a presenter MUST
take copious notes at every seminar you give and how to use
that information effectively to increase future profits
- Understanding what "hot
seats" are and how to use them to dramatically increase
the perceived value of your seminars (this one idea will
easily pay for this system)
- Generating incredibly
lucrative "in-house" seminar business from your
public seminars with an absolute minimum of effort
- How to root out dissatisfied
participants immediately and cut them out like the
"cancer" that they are - do this wrong and risk a
- How to properly assemble
information in a form that it is easiest for people to
- How to create exercises that
are incredibly effective and will increase the perceived value
of your seminar by hundreds, if not thousands of dollars
- The one cardinal sin you must
never commit when you start your seminars - do this wrong and
your chances of recovering are virtually NIL!
- Understanding the two most
critical times in a seminar and how to make sure you execute
- Using the "post-it note
system" to effectively handle questions so you'll never
feel interrupted and your participants will never feel like
their questions went unanswered
- How to use a "Content
Action Idea Sheet" to prove to people that they got more
from the seminar than they ever expected - learning this one
concept will pay for this system 50 times over
- The two critical things that
people attending a seminar expect and how to make sure you can
deliver on both
- How to make your seminars fun
- giving people the great content that they deserve and making
it enjoyable as well
- How to find and use real-life
examples to significantly improve the seminar experience for
your audience members and put more money in your pocket
- When, where and how to use
visual aids in a highly cost-effective manner
- 6 things that every good
visual must be and how to make sure they pass muster
- How to correctly use
statistics to enhance your audience credibility and increase
they likelihood of them buying more of your products and
- How and why you must watch
other speakers - learn how to correctly critique them and
maximize your own chances for success
- Internalize what the top three
characteristics of a great speaker are and how you can create
them for yourself
- Using the "index card
idea" to make sure that no one leaves your seminar
without getting their single most important question answered
- How to use Physical Movement
the right way to loosen people up (and God forbid please don't
use that stupid outdate and moronic "massage your
- Correctly using props and
visual aids as anchors for any content points you have to make
sure that people will NEVER forget you when they leave
- Why you must always be in your
seminar room at least an hour ahead of time - violate this
rule and risk looking like an A _ _ in front of your
- How to effectively use a
microphone and why you must NEVER use a lavaliere mike
- Why you must ALWAYS start and
end on time - blow this one and risk really bad ratings at
- Why water is the
"mother's milk" of seminar speakers and how to use
it make sure your voice survives
- Why your seminar evaluations
are an absolute must and how to use them to create a steady
stream of new testimonials to promote future events
- Why you must always repeat
questions asked by your audience - even if you aren't taping
- Understanding the
psychological principles called the "Primacy - Recency
Effect" and why it is so crucial to your seminar success
- Why you should NEVER hold back
information when asked a question by your audience members
- How and when to use humor for
maximum effectiveness - use humor improperly and people will
be laughing AT you, not WITH you
- Why it is always in your best
interest to deliver a stellar performance even if the turnout
is less than you might have hoped
- How to construct and design
handouts for maximum effectiveness and generate the highest
seminar evaluations possible
- Why you must NEVER appear to
lose your temper at an event - do this and kiss your seminar
#3: Maximizing Product Sales and Consulting Business
- 4 simple (but seldom-used)
techniques to generate a flood of consulting business from
- Why you must be
confrontational of the status quo if you're going to maximize
the sales of your products and consulting services
- The only right way to measure
your product sales performance
- How what you wear could affect
your product sales and how to make the best decisions in that
- Things to do before your
seminar even starts to set the stage for greater product sales
and consulting business
- How and where to display your
products in the seminar room for maximum effectiveness
- Why you need to cover your
material quickly - sometimes leaving your participants
somewhat confused and why it will help product sales
- What to do when someone
heckles you during your product sales presentation
- Pricing your products for the
- Using three-tiered pricing to
maximize your sales numbers
- How to change your prices
"on the fly" depending on the groups composition to
- Why you must offer people a
variety of payment terms and options
- Why offering credit cards is
not an option but a necessity and how to get your merchant
- Designing your website to
maximize product sales and consulting business
- Why you must accept checks for
your product sales, even though a few will probably come back
(and how to cut that number to a minimum)
- How to package your products
to maximize sales and profits
- Why you must have a certain
number of products there and available for people to take with
- When during the presentation
you need to pitch
- How to never look like your
selling, yet sell an incredible amount of your consulting
- Why you can't look like you
need the money if you want to sell products and consulting
- How to construct the right
guarantee that will increase your product sales by a minimum
of 25% virtually overnight
- How to effectively use
Testimonials during your presentations to increase both
product sales and consulting business
- Creating irresistible offers
that will get people to order your products TODAY
- How to turn your database into
your single greatest asset and suck tens of thousands of
dollars a year out of your existing customers in product sales
and consulting business each year
- 3 simple tricks to reduce
product-return rates to virtually nothing
- When to refuse a product order
or consulting work (knowing this will save you a huge amount
of energy and indigestion)
- Why generic products don't
work as well as market-specific products and how to easily
tailor them to each market that you address
- Creating products in a minimum
of time that give you a maximum of return over the course of
the next 3 to 4 years
- When and why to consider
selling other peoples' products (and it's not just when you
- 11 things you must not do when
selling your products (violate this rule and you'll blow a
- Designing order sheets to
maximize your product sales numbers
Learn How Others Have Turned this Wealth
of Information Into Wealth of Their Own!
this sounds like a lot of information, you're right. IT IS!
haven't left one single thing out that I think will help your
seminar business succeed. I have done a complete BRAIN DUMP that
you can use to make big money in your own seminars.
read what others satisfied customers have to say:
Here's what others have to say about
(All of these comments are fully documented and on file in our
attending one of your seminars several years ago, I created a
"Gleeck File" which contains the notes from the seminar
and the excellent written materials you provided. In all honesty,
I refer to that file more frequently than any other. The Gleeck
File alone contains everything . . . For me, it has been a
New York, NY
beyond the focus of self-publishing, this system is a blueprint
and business plan for successfully marketing a product or
President, Hunt & Company, New York, NY
found your seminar to be inspirational - you have given me
concrete, specific information - things that I can actually do.
Author, Cold Calling for Women
been to other Fred Gleeck seminars but this one really hit home.
This was one day well-spent. I can now turn an idea into a
marketable product without wasting time and money on useless
Medical Marketing Consultant Author,
"101 Ways To Market Your Home-Based Billing Business"
a scale of 1 to 10, your seminar was definitely a 10! Fred's
seminar on self-publishing is something any entrepreneur should
attend who’s serious about self-fulfillment and financial
achievement. It's filled with meaty information you can apply
immediately upon returning to the office - information that will
have a very positive effect on your net profits."
seminar was excellently prepared, with a wealth of information to
direct the novice and professional to use a book as a marketing
source. The course laid the pathway, and all one has to do is
follow the guidelines for success both emotionally and
Michael Collins, Author,
New York City
thought-provoking, inspiring and effective. I'd recommend it to
anyone who is of the mind to get that book out of his system and
out into the marketplace."
Self-Publishing Seminar generates, motivates and activates one's
excitement to just go out and do it. Take each part of the
self-publishing process and be challenged by it, not afraid of
Author: "Eat What You Want! Stop When You Want!"
give him a 10. Fred Gleeck is fantastic. Super! Outstanding! He
tells you what to do, how to do it, and he sets you in motion for
success. A day with Fred Gleeck is a day on the road to
Dr. Ellen Ettinger
one-day How to Self-Publish Seminar was extremely motivating and
informative. Fred has a wealth of information and delivers it with
clarity and humor; thus making the day not only interesting, but
fun. A definite 10!"
rate seminars according to their return on investment. Any time
I've invested in any of Fred's seminars has resulted in a
tremendous return. You cannot afford not to take Fred¹s
book! … Your understanding that niche marketing increases profit
and how to execute that fact is very impressive … simple and
profound. Your willingness to sacrifice ego for marketing
intelligence is perhaps your greatest strength."
Fusion International, Las Vegas, NV
of this information was very good. This information at this time
is almost like a message from above … It was so power-packed
with good stuff that I cannot believe I am getting this gift right
when I needed it. Thank you. I am just awestruck by the fact that
all of this information has been so timely for me."
Benita Beckles, Publisher
must buy Fred's book. Your investment will be repaid times 100 in
the very first month!
Nate Booth, Entrepreneur
and protégé of Anthony Robbins
Gleeck's products are a road to success in business and in life.
I'm glad that I get to learn from the best."
Computer Wiz Kid, News Jersey
Why in the Heck Should You Listen To
promotion is what I've been doing for the last 15 years. It is how
I've made the bulk of my income during that time. I do a number of
seminars in a variety of target niche markets. This is what I do.
people may want to sell you information about how to do seminars,
but few, if any, have had the amount of experience that I've had
in the field.
from experiences that I've already had. For four years I was
CareerTrack's (the largest seminar company in the country at the
time) top trainer in both audience evaluations and sales.
done over 100 seminars and speeches a year for the last 15 years. I've
made every mistake in the book, so you won't have to. But no
matter how many mistakes I've made, I have never lost money
on a seminar. I've perfected a system that you can use to do the
done well enough that I go back and forth between a house I own in
the Las Vegas area and an apartment in New York City. I can help
you live YOUR dreams as well.
I believe that I am ideally suited to show you exactly
how to do your own, highly profitable seminars and workshops.
You Can’t Lose with My 100% No B.S.,
Lifetime Money-Back Guarantee!
is absolutely, positively the best information out there that you
can find on the topic of giving and promoting seminars.
know because I've read all the other books and been to everyone
else's seminars. All of them have their unique elements.
of them put it together into an easy-to-follow system that leaves
nothing to chance. I can't do the seminar for you, but I've come
as close as I can.
my system and you WILL be successful as a seminar promoter. It's
not a question of IF … it's a question of WHEN you'll succeed if
you use my system.
don't take my word for it. Try the system out. Give it a test
drive for yourself. If you're not delighted by the information you
receive, I DEMAND you request a refund.
this a 30-day guarantee? A 60-day guarantee? Nope.
is a LIFETIME GUARANTEE!
at any time, for the rest of my life, you're not absolutely
delighted with the results you get from using my system, send it
back. You'll get an immediate refund, no questions asked.
can I do this? Simple. My system works. It will work for you as
Get ALL of These Valuable Bonuses
the “Maximizing Seminar Profits" for just $97 and get three
bonuses worth over $785
#1: Your first bonus is 30 minutes of my time over the phone.
This is a valuable bonus. It will give you a chance to get some
specific suggestions for your seminars. I normally charge $375 an
hour for my time. So why would I give this away? Very simple. Once
we you purchase the system and spend some time with me over the
phone, I'm hoping you'll buy every product I have and come to
every event I solicit you for.
#2: You'll receive a free copy of my book "Selling Products
from the Platform" in electronic form. Seminar speakers that
are really successful make over 50% of their income from product
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would I give away this many things as bonuses? Very simple. Each
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willing to actually lose money on this deal (if you include the
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Seminar Profits" IS that system. Click
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get a complete system for seminar effectiveness. This
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haven't padded it (as many people who sell things do) with a lot
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will also get the valuable bonuses I talked about earlier and the
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elements of this package if purchased separately would come to
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yet, please be patient, it's just being set up.
more can I say but:
here to order “Maximizing Seminar Profits” now!
Make sure and sign up for my free “Seminar Profit
Building Tips” bulletin by sending an e-mail to: email@example.com.
When you're on this list you'll be alerted to every new idea I
find that can help you make more money as a seminar promoter.
These tips will come on average two to three times a month. They
will not be delivered on a specific time schedule. Why? Because
that's not how life works. Ideas come at irregular times. This
information will be incredibly valuable to you. How can you lose?
It's free. Sign up NOW!
Don’t be like the average person who
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here now to permanently change your life for the better. Once you do,
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Copyright & Copy 2003 - Fred Gleeck
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