Learn a system to help you make mountains of cash doing seminars
:

"How to Quickly and Easily Generate a Six Figure Income Marketing and Promoting Your Own Seminars and Workshops"

(a Comprehensive 3 part, easy to follow system,
guaranteed to work . . . or your money back)

 

Dear Friend,

If you'd like to learn how to make a ton of money in the seminar business - WELCOME!

You've come to the right place!

How would you like to make really serious money speaking in front of groups, Now YOU CAN!

Quickly and easily!

For the last 15 years I have used seminars as my primary means of generating cash and promoting myself and my services. YOU can, too!

I've perfected a system that anyone can use to make a boatload of money promoting their own seminars and workshops. I'd like to share it with you.

All you have to do is follow the system.

5 Steps to Success as a Seminar Promoter

There are 5 vital steps to success in the seminar business. You must understand these, if nothing else, if you're to succeed in the seminar business. Here they are.

Step #1: Understand that TR=SR+PS+CB.

This seemingly cryptic formula is your key to success in the seminar business. Total Revenue is equal to Seminar Registration plus Product Sales plus Consulting Business.

Many people who do seminars don't understand this one.

Successful seminar promoters understand this formula. Others do not. The registration fees that you charge for the seminar is just one element of your financial success.

The real money comes from selling products and services to your participants.

Step #2: Find and Work with Joint Venture Partners

Your biggest cost in promoting a seminar is marketing. The single biggest cost in marketing your seminar is your promotional strategy. Most people are still using direct mail. This is not only archaic, but also bad for your bottom-line profits.

The best way to get people to your event is to find joint venture partners to help you promote the event. You do this by working a "split" of the revenues with them. They mail to their list and you give them 50% of the revenue.

Promoting your events that way makes your marketing efforts a strictly variable cost. You only pay for the people who register.

This increases your profitability by leaps and bounds.

Step #3: Always Deliver More Than People Expect

If you do a great job at any seminar you promote, you'll be able to sell them more products and services at the event itself.

You'll also have people willing to come to virtually any event that you offer them in the future.

Two critical factors will make this happen.

First, you need to deliver great content. You must do so in an easy-to-understand way. I always recommend that people develop a comprehensive outline. Shoot for 25 major topics with 4 subtopics under each one.

Creating the content for your event this way will insure people get a lot of "take-home value" from your event. People are much more interested in hardcore HOW TO DO IT information than WAR STORIES that you can tell.

The second factor is to give a good presentation. The key element to making this happen is to be yourself. Be real! I call it the Oprah factor.

I've been to hundreds of seminars and other events where the presenters reeked of insincerity. It just won't work to accomplish your objectives.

Step # 4: Collect e-mail Addresses

Imagine if you had an in-house list of 50,000 people. That may seem far-fetched now, but it won't in the near future (if you follow my system).

Let's say you want to promote a multi-day bootcamp next January. All you do is create a compelling e-mail and send it to your list.

Assuming that you haven't disappointed people up until that point, you'll have a good chance of selling them on attending.

And what did it cost you? Nothing but a click of your mouse and a few hours of time to create the amyl.

Understand this one concept and you'll be way ahead of most people.

Step #5: Create New Seminars to Sell Attendees

If people come to a seminar, it tells you one thing. They like to learn that way.

As a successful seminar promoter you'll want to develop a number of other related products to sell your attendees. But, never forget that they first came through your doors via a live seminar.

People like to learn using the same media.

Some people like to watch videos. Others listen to audiotapes. Those who attend your seminars are expressing a preference for a LIVE learning experience.

In addition to other products and services, never forget to continue selling them other seminars on related topics.  

Don't Waste Your Valuable Time & Money on Cheap Imitations!

There are a lot of books and tapes out there on seminar promoting. I know. I've bought most of them. My opinion? They're average at best.

The reason? Most of the stuff I've seen is a lot of theory and very little meat and substance.

Not true with my system. I reveal for you the exact system that I've used to generate millions of dollars for my clients and myself over the last 15 years.

This is unfortunately NOT true of some of my competitors. Just check out their guarantees to see how "confident" they are!

Use This System to Create Your Own Seminar Empire

In this comprehensive system, I'll lay out everything you need to know to make big money in the seminar business.

You see, the seminar business is a simple business, but it's not an easy business. Follow my system as I detail it and you'll be mega-successful. Follow another approach and you risk losing a ton of money.

Please don't go out there and try to promote a seminar without getting this valuable information. If you don't use this system, you're apt to lose a lot of money you didn't have to.

My system has been tried and tested in the real world over a 15-year period. It works.

I've made the mistakes you won't have to. But you need to not only get, but also USE my system.

Another Benefit of Doing Seminars

Frankly, seminars are the only way I've found to get people to pay to be prospects. This is true regardless of the field you're in.

No matter what business you're in, seminars can also be a great lead-generating device.

Three Parts to "The System"
(Remember: TR=SR+PS+CB)

There are three parts to promoting any seminar, and therefore three parts to my system.

First, you need to get people to show up at the event. This is the marketing side of the seminar business. Many people think this is all there is and they would be dead wrong.

Second, you need to make sure you deliver the best possible seminar when people get there.

Third, you need to maximize the amount of product that you sell and the consulting business you get.

My system will show you exactly how to do each step with the maximum effectiveness. If a system left out any one of these, it would not be complete.

Here's What You'll Learn in this
Comprehensive Three-Part System:

Step #1: Maximizing Seminar Registration: Marketing Your Seminar

  • A comprehensive list of the best and worst days and months to do seminars - do a seminar on the wrong day or in the wrong month and risk losing a bundle!
  • 5 tips to using e-mail to generate seminar registrations that will increase registration by a minimum of 35%
  • 7 Deadly Sins to avoid when doing your direct mail
  • 13 key elements that must be included on every seminar brochure or mailer that you create
  • One simple thing you must never do
  • Specific words to use when you introduce yourself at your event to virtually guarantee your seminar success
  • How to find and use guest speakers to put an additional 30 - 40% profit directly into your pocket with a bare minimum of effort and dramatically increase the perceived value of your seminar
  • 13 forms you must use to ensure your seminar is a smashing success
  • The only right way to use postcard mailers effectively to promote your seminars
  • Using "Hotlines" to double or even triple your closing ratio with all those who call you
  • When and how to effectively use Trade Publications to promote your events
  • When and where to use Newspaper Advertising to promote seminars and how to correctly design your ads
  • How to generate a ton of Radio interviews that will fill seminar seats quickly and cost you absolutely NOTHING
  • One simple trick that will increase your registration at seminars by 27%
  • Why you should always accept checks at any seminar or event that you promote
  • Why you should never give out the exact times for various seminars and why
  • The right way to handle seminar registration to ensure the maximum closing rate
  • How to price your seminar to maximize your total revenue - miss this concept and lose a huge amount of potential revenue
  • Creating effective Bonuses for attending your event that will have people signing up the minute they hear about it
  • Understanding the "heart attack" registration curve in the seminar business and how you can smooth it out
  • Why you must audio and/or videotape each of your seminars and how to do it cost-effectively and still get great quality
  • Why you must NICHE your seminars to achieve the highest levels of profitability
  • The right way to display your products that you have for sale at your events (doing this wrong will lose you a ton of money)
  • Why you must have an 800 number to take registrations - if you don't, don't panic - you can set one up cheaply and effectively
  • Why doing continuing education seminars makes sense regardless of how much experience and expertise you have in your field
  • Creating a title for your seminar that will increase your response rates by a minimum of 17%
  • When and under what circumstances you should PAY a celebrity speaker to speak at your event
  • How to get guest speakers to bang your doors down to speak for free
  • Selecting the right location for your seminar - doing this wrong can KILL your registration numbers
  • How to test a seminar for under $200 and get incredibly accurate results and save yourself money and aggravation

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Step #2: Delivering a Great Seminar

  • Designing your seminar itself - key elements of creating a seminar that will have people standing up and giving you a standing ovation at the end
  • Creating effective handouts for your seminar to make people feel like they got many times their money’s worth
  • The right way to use seminar evaluations to generate a high percentage of valuable testimonials and valuable participant feedback
  • How and when to effectively use breaks at your seminars (95% of all seminar promoters screw this up)
  • How to set up your room for maximum effectiveness regardless of the number of people who attend
  • Handling participants who don't appear to be happy to reduce refunds and increase your product sales
  • Why you as a presenter MUST take copious notes at every seminar you give and how to use that information effectively to increase future profits
  • Understanding what "hot seats" are and how to use them to dramatically increase the perceived value of your seminars (this one idea will easily pay for this system)
  • Generating incredibly lucrative "in-house" seminar business from your public seminars with an absolute minimum of effort
  • How to root out dissatisfied participants immediately and cut them out like the "cancer" that they are - do this wrong and risk a seminar disaster
  • How to properly assemble information in a form that it is easiest for people to assimilate
  • How to create exercises that are incredibly effective and will increase the perceived value of your seminar by hundreds, if not thousands of dollars
  • The one cardinal sin you must never commit when you start your seminars - do this wrong and your chances of recovering are virtually NIL!
  • Understanding the two most critical times in a seminar and how to make sure you execute them perfectly
  • Using the "post-it note system" to effectively handle questions so you'll never feel interrupted and your participants will never feel like their questions went unanswered
  • How to use a "Content Action Idea Sheet" to prove to people that they got more from the seminar than they ever expected - learning this one concept will pay for this system 50 times over
  • The two critical things that people attending a seminar expect and how to make sure you can deliver on both
  • How to make your seminars fun - giving people the great content that they deserve and making it enjoyable as well
  • How to find and use real-life examples to significantly improve the seminar experience for your audience members and put more money in your pocket
  • When, where and how to use visual aids in a highly cost-effective manner
  • 6 things that every good visual must be and how to make sure they pass muster
  • How to correctly use statistics to enhance your audience credibility and increase they likelihood of them buying more of your products and services
  • How and why you must watch other speakers - learn how to correctly critique them and maximize your own chances for success
  • Internalize what the top three characteristics of a great speaker are and how you can create them for yourself
  • Using the "index card idea" to make sure that no one leaves your seminar without getting their single most important question answered
  • How to use Physical Movement the right way to loosen people up (and God forbid please don't use that stupid outdate and moronic "massage your neighbor" routine)
  • Correctly using props and visual aids as anchors for any content points you have to make sure that people will NEVER forget you when they leave
  • Why you must always be in your seminar room at least an hour ahead of time - violate this rule and risk looking like an A _ _ in front of your participants
  • How to effectively use a microphone and why you must NEVER use a lavaliere mike
  • Why you must ALWAYS start and end on time - blow this one and risk really bad ratings at your events
  • Why water is the "mother's milk" of seminar speakers and how to use it make sure your voice survives
  • Why your seminar evaluations are an absolute must and how to use them to create a steady stream of new testimonials to promote future events
  • Why you must always repeat questions asked by your audience - even if you aren't taping your event
  • Understanding the psychological principles called the "Primacy - Recency Effect" and why it is so crucial to your seminar success
  • Why you should NEVER hold back information when asked a question by your audience members
  • How and when to use humor for maximum effectiveness - use humor improperly and people will be laughing AT you, not WITH you
  • Why it is always in your best interest to deliver a stellar performance even if the turnout is less than you might have hoped
  • How to construct and design handouts for maximum effectiveness and generate the highest seminar evaluations possible
  • Why you must NEVER appear to lose your temper at an event - do this and kiss your seminar career goodbye

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Step #3: Maximizing Product Sales and Consulting Business

  • 4 simple (but seldom-used) techniques to generate a flood of consulting business from your seminars
  • Why you must be confrontational of the status quo if you're going to maximize the sales of your products and consulting services
  • The only right way to measure your product sales performance
  • How what you wear could affect your product sales and how to make the best decisions in that area
  • Things to do before your seminar even starts to set the stage for greater product sales and consulting business
  • How and where to display your products in the seminar room for maximum effectiveness
  • Why you need to cover your material quickly - sometimes leaving your participants somewhat confused and why it will help product sales
  • What to do when someone heckles you during your product sales presentation
  • Pricing your products for the greatest profitability
  • Using three-tiered pricing to maximize your sales numbers
  • How to change your prices "on the fly" depending on the groups composition to maximize sales
  • Why you must offer people a variety of payment terms and options
  • Why offering credit cards is not an option but a necessity and how to get your merchant account
  • Designing your website to maximize product sales and consulting business
  • Why you must accept checks for your product sales, even though a few will probably come back (and how to cut that number to a minimum)
  • How to package your products to maximize sales and profits
  • Why you must have a certain number of products there and available for people to take with them
  • When during the presentation you need to pitch
  • How to never look like your selling, yet sell an incredible amount of your consulting services
  • Why you can't look like you need the money if you want to sell products and consulting work
  • How to construct the right guarantee that will increase your product sales by a minimum of 25% virtually overnight
  • How to effectively use Testimonials during your presentations to increase both product sales and consulting business
  • Creating irresistible offers that will get people to order your products TODAY
  • How to turn your database into your single greatest asset and suck tens of thousands of dollars a year out of your existing customers in product sales and consulting business each year
  • 3 simple tricks to reduce product-return rates to virtually nothing
  • When to refuse a product order or consulting work (knowing this will save you a huge amount of energy and indigestion)
  • Why generic products don't work as well as market-specific products and how to easily tailor them to each market that you address
  • Creating products in a minimum of time that give you a maximum of return over the course of the next 3 to 4 years
  • When and why to consider selling other peoples' products (and it's not just when you get started)
  • 11 things you must not do when selling your products (violate this rule and you'll blow a huge opportunity)
  • Designing order sheets to maximize your product sales numbers

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Learn How Others Have Turned this Wealth of Information Into Wealth of Their Own!

If this sounds like a lot of information, you're right. IT IS!

I haven't left one single thing out that I think will help your seminar business succeed. I have done a complete BRAIN DUMP that you can use to make big money in your own seminars.

Just read what others satisfied customers have to say:

Here's what others have to say about Fred's systems:
(All of these comments are fully documented and on file in our office)

"After attending one of your seminars several years ago, I created a "Gleeck File" which contains the notes from the seminar and the excellent written materials you provided. In all honesty, I refer to that file more frequently than any other. The Gleeck File alone contains everything . . . For me, it has been a life-saver."

Lane Bowes, New York, NY

"Way beyond the focus of self-publishing, this system is a blueprint and business plan for successfully marketing a product or service."

Ann Hunt, President, Hunt & Company, New York, NY

"I found your seminar to be inspirational - you have given me concrete, specific information - things that I can actually do. Thank you."

Wendy Weiss, Author, Cold Calling for Women

"I've been to other Fred Gleeck seminars but this one really hit home. This was one day well-spent. I can now turn an idea into a marketable product without wasting time and money on useless marketing."

Joanne Black, Medical Marketing Consultant Author,
"101 Ways To Market Your Home-Based Billing Business"

"On a scale of 1 to 10, your seminar was definitely a 10! Fred's seminar on self-publishing is something any entrepreneur should attend who’s serious about self-fulfillment and financial achievement. It's filled with meaty information you can apply immediately upon returning to the office - information that will have a very positive effect on your net profits."

Mark Wille

"The seminar was excellently prepared, with a wealth of information to direct the novice and professional to use a book as a marketing source. The course laid the pathway, and all one has to do is follow the guidelines for success both emotionally and financially."

Michael Collins, Author, New York City

"Practical, thought-provoking, inspiring and effective. I'd recommend it to anyone who is of the mind to get that book out of his system and out into the marketplace."

Don Alexander

"Fred's Self-Publishing Seminar generates, motivates and activates one's excitement to just go out and do it. Take each part of the self-publishing process and be challenged by it, not afraid of it."

Sora Vernikoff, Author: "Eat What You Want! Stop When You Want!"

"I give him a 10. Fred Gleeck is fantastic. Super! Outstanding! He tells you what to do, how to do it, and he sets you in motion for success. A day with Fred Gleeck is a day on the road to success."

Dr. Ellen Ettinger

"Fred's one-day How to Self-Publish Seminar was extremely motivating and informative. Fred has a wealth of information and delivers it with clarity and humor; thus making the day not only interesting, but fun. A definite 10!"

Michelle Findley

"I rate seminars according to their return on investment. Any time I've invested in any of Fred's seminars has resulted in a tremendous return. You cannot afford not to take Fred¹s courses."

Catherine Wilson

"Great book! … Your understanding that niche marketing increases profit and how to execute that fact is very impressive … simple and profound. Your willingness to sacrifice ego for marketing intelligence is perhaps your greatest strength."

John Jones, Fusion International, Las Vegas, NV

"All of this information was very good. This information at this time is almost like a message from above … It was so power-packed with good stuff that I cannot believe I am getting this gift right when I needed it. Thank you. I am just awestruck by the fact that all of this information has been so timely for me."

Benita Beckles, Publisher and Author

"You must buy Fred's book. Your investment will be repaid times 100 in the very first month!

Nate Booth, Entrepreneur and protégé of Anthony Robbins

"Fred Gleeck's products are a road to success in business and in life. I'm glad that I get to learn from the best."

Daniel Ng, Computer Wiz Kid, News Jersey

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Why in the Heck Should You Listen To Fred Gleeck?

Seminar promotion is what I've been doing for the last 15 years. It is how I've made the bulk of my income during that time. I do a number of seminars in a variety of target niche markets. This is what I do.

Other people may want to sell you information about how to do seminars, but few, if any, have had the amount of experience that I've had in the field.

Learn from experiences that I've already had. For four years I was CareerTrack's (the largest seminar company in the country at the time) top trainer in both audience evaluations and sales.

I've done over 100 seminars and speeches a year for the last 15 years. I've made every mistake in the book, so you won't have to. But no matter how many mistakes I've made, I have never lost money on a seminar. I've perfected a system that you can use to do the same.

I've done well enough that I go back and forth between a house I own in the Las Vegas area and an apartment in New York City. I can help you live YOUR dreams as well.

I believe that I am ideally suited to show you exactly how to do your own, highly profitable seminars and workshops.

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You Can’t Lose with My 100% No B.S., No-Questions-Asked,
Lifetime Money-Back Guarantee!

This is absolutely, positively the best information out there that you can find on the topic of giving and promoting seminars.

I know because I've read all the other books and been to everyone else's seminars. All of them have their unique elements.

None of them put it together into an easy-to-follow system that leaves nothing to chance. I can't do the seminar for you, but I've come as close as I can.

Follow my system and you WILL be successful as a seminar promoter. It's not a question of IF … it's a question of WHEN you'll succeed if you use my system.

But don't take my word for it. Try the system out. Give it a test drive for yourself. If you're not delighted by the information you receive, I DEMAND you request a refund.

Is this a 30-day guarantee? A 60-day guarantee? Nope.

This is a LIFETIME GUARANTEE!

If at any time, for the rest of my life, you're not absolutely delighted with the results you get from using my system, send it back. You'll get an immediate refund, no questions asked.

How can I do this? Simple. My system works. It will work for you as well.

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Get ALL of These Valuable Bonuses Absolutely FREE:

Purchase the “Maximizing Seminar Profits" for just $97 and get three bonuses worth over $785

Bonus #1: Your first bonus is 30 minutes of my time over the phone. This is a valuable bonus. It will give you a chance to get some specific suggestions for your seminars. I normally charge $375 an hour for my time. So why would I give this away? Very simple. Once we you purchase the system and spend some time with me over the phone, I'm hoping you'll buy every product I have and come to every event I solicit you for.

Bonus #2: You'll receive a free copy of my book "Selling Products from the Platform" in electronic form. Seminar speakers that are really successful make over 50% of their income from product sales. This book will give you my time-tested system to maximize your own product sales. This book has been applauded by the top speaking gurus (Brian Tracy, Jim Cathcart, Bill Brooks, etc.) in the country. It sells all day long on amazon.com for $99.

Bonus #3: 50% off admission to my “Seminar Profits Bootcamp,” which is held every year. The bootcamp is priced at a minimum of $997. So this bonus alone is worth close to $500. After you listen to the tapes, you'll want to come to the bootcamp and all of my other events as well.

Why would I give away this many things as bonuses? Very simple. Each of my “Maximizing Seminar Profits” clients has an incredibly high average value to me.

I'm willing to actually lose money on this deal (if you include the cost of my time) to get you into my "funnel." Pick up my system today and keep all of the bonuses even if you decide to exercise your money-back guarantee later.

If you want to make big money in the seminar business, you need to have a system. As system that's been tested. A system that's proven. A system that works.

"Maximizing Seminar Profits" IS that system. Click here to grab your copy and all the free bonuses today.

Let's Recap:

You get a complete system for seminar effectiveness. This information-packed manual for success is all meat and no fluff.

I haven't padded it (as many people who sell things do) with a lot of superfluous B.S. that you have to "read around" to get to the good stuff.

It's ALL GOOD STUFF.

You will also get the valuable bonuses I talked about earlier and the complete "Maximizing Seminar Profits" manual. The elements of this package if purchased separately would come to over $1,000.

The fee of $97 is almost laughable for the volume of information you'll be receiving. You can call my office at 1-800-FGLEECK (345-3325) to order, or just click below. If this isn't working yet, please be patient, it's just being set up.

What more can I say but:

Click here to order “Maximizing Seminar Profits” now!

Sincerely,

Fred Gleeck

p.s. Make sure and sign up for my free “Seminar Profit Building Tips” bulletin by sending an e-mail to: tips@seminarexpert.com. When you're on this list you'll be alerted to every new idea I find that can help you make more money as a seminar promoter. These tips will come on average two to three times a month. They will not be delivered on a specific time schedule. Why? Because that's not how life works. Ideas come at irregular times. This information will be incredibly valuable to you. How can you lose? It's free. Sign up NOW!

Don’t be like the average person who wastes their life
wishing about their future and regretting their past.

Click here now to permanently change your life for the better. Once you do, you’ll find it virtually impossible to go back to anything less than the new and exciting lifestyle you know you deserve.

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